Jo Roy is a filmmaker, choreographer, and movement artist pioneering new forms of cinematic expression through the fusion of dance, storytelling, and innovation. A systems thinker at heart, her projects are guided by a simple framework:

Is it possible? Is it necessary? Is it beautiful?

Her work spans film, art, animation, technology, advertising, and music video, earning top honors across each sector. Roy’s first animated film, commissioned by the National Film Board of Canada, achieved the rare trifecta of recognition at Annecy Festival, SIGGRAPH, and Ars Electronica’s international tour. The film redefined the boundaries of the animation genre and catalyzed a historic collaboration between the NFB and Montreal’s Quartier des Spectacles, culminating in a month-long projection on the Wilder Building.

In the commercial world, her direction has generated over 100 million views, broken a Billboard record, and earned multiple international awards, including two Cannes Lions. Her work has been spotlighted by leading industry publications such as Ad Age, shots, and Little Black Book. Roy’s films have also been featured by cultural platforms worldwide, including NOWNESS, Vimeo Staff Picks, the British Council, CNN Create, Dance Magazine, and NPR. She continues to shape the future of storytelling by alchemizing choreography, film craft, and technology into groundbreaking cinematic experiences.